Complete creation should have a name consistent with the format:

 Arbo_site_advert-type_dimensions.ext 

Eg.

 Arbo_gry-online.pl_billboard_750x100.swf

Send creation via e-mail to traffic@arbonetwork.pl (for ARBOnetwork) or traffic@bizonmedia.pl (for BizOn media). Adding the order number in e-mail subject will help to ease segregation and avoid mistakes.

The creation is considered to be complete only if there’s an URL address defined for it (clickTag)

Clicking in the banner automatically triggers relocation to an advertised page. The number of user interactions with the ad and the number of clicks in the banner is registered in the statistics. Statistics are available 24/7. The measuring technology is provided by BBmedia advertisement server. Permissible difference for the statistics of views and clicks between adserver and any other measuring system is 5%.

The Client is allowed to ask for an implementation of additional measuring codes.

clickTag is a way to measure statistics of clicks in the creations. Allows setting an URL address which measures the number of relocations instead of a regular address. To insert a clickTag in the creation:

• on a new layer insert a button (with the measurements equal with the clickable area of the creation)
• move the layer over any other layers
• set the button alpha to 0%
• add the following action to the button (not to the box!)

 on (release) { 
    getURL(_root.clickTag, "_blank");
 }

Creations using ActionScript 3 should use the following code:

myButton.addEventListener(MouseEvent.CLICK, function() {
  if (root.loaderInfo.parameters.clickTag) {
    navigateToURL(
      new URLRequest(root.loaderInfo.parameters.clickTag),
      "_blank"
    );
  }
});

When the creation uses many URL addresses, they will be delivered in the same manner to a single clickTag. The only difference is that the reference number is going to be added to a variable name, e.g. clickTag1, clickTag2, etc. The usage of these addresses in the creation is identical with the regular clickTag, ie:

  on (release) { 
    getURL(_root.clickTag2, "_blank"); 
  }

Looped sounds in the creation are not allowed. Especially when the ad broadcast should be stopped (the user clicked the close button). The creation should definitely stop playing any sounds with the click of a close button or when the time of a broadcast has expired (in a case of toplayer).

Large multimedia files, such as music in the mp3 format or video files in the flv format, are not allowed to be imbedded in the creation – it’s size cannot exceed the maximum weight designated in the specification (usually it’s 50KB). Such files are to be delivered separately. They are going to be set on the WWW server and the link to them is going to be delivered to the creation through the variable FlashVars. Advertisement forms with video contain in the media cost the size of 1MB or 2MB (with additional payment) of multimedia files.

The creation should consist 2 files - SWF - box with the player, which downloads the video and the FLV file. The player should have the MUTE button (the speaker image) muting the sound in the creation. The creation itself can be looped, although after one sequence the sound should be muted automatically.

There is a possibility to make substitute creations in the raster format (JPG, PNG, GIF) for the billboard (billboard, box, skyscraper) and expand (expandbill, pushbill) creations. They will be shown to users with the JavaScript switched off.

Creations broadcasted on a layer should have a close button, completely removing the creation. It should be a button consistent with the following suggestions:

1. clickable area size: minimum 30x30px
2. size of an X: minimum 20x20px
3. clickable area bordered with a line which size is not smaller than 2px or differentiated with a color
4. an X bordered with a line which size is not smaller than 2px
5. the position of a clickable area is permanent, the close button set in the top right corner of the creation area
6. the color of the X border line and the background color (clickable area) should contrast with each other
7. the following action is to be attached to a clickable area:

 on (release) {
  getURL('javascript:onFinishedPlaying();');
}

The model close button looks like this:

Creations in the flash format are not allowed to have:

• Looped or cyclically played sounds. Maximum sound length is 3 seconds.
• Mechanisms writing, changing or reading „cookie” files.
• Links to the external multimedia elements (exception from this rule are video/FLV materials downloaded on a special basis).
• Elements generating errors on the webpage, erroneous display or triggering warning messages in the browser.
• Mechanisms designed to trace the user interaction.
• FPS (frames per second) value higher than 25. Creation is not allowed to burden the processor in more than 30%.

Billboard is a flat form of advertisement, usually emitted centered in the upper part of the webpage. Clicking in the Billboard results in the user being transferred to the creations target address.

Standard size: 750×100 px
Maximum weight: 50KB.

To measure the amount of clicks, the creation needs to have a clickTag (check: Technical issues / clickTag).

DoubleBillboard is a flat form of advertisement, usually emitted centered in the upper part of the webpage. Clicking in the DoubleBillboard results in the user being transferred to the creations target address.

Standard size: 750×200 px
Maximum weight: 50KB.

DoubleBillboard can appear in different configurations of weight and size, specified exactly in a process of sale. In such a case, there's no need to treat the above values as mandatory.

To measure the amount of clicks, the creation needs to have a clickTag (check: Technical issues / clickTag).

Rectangle is a flat form of advertisement, usually emitted in the support column of the webpage or inside a specific content (e.g. an article). Rectangle/box can also appear in a place surrounded by a text or between two paragraphs. Clicking in the Rectangle results in the user being transferred to the creations target address.

Standard size: 300×250 px

Maximum weight: 50KB

Rectangle/Box can appear in a few popular sizes, depending on a site: 300×250, 300×300, 336×280, etc.

To measure the amount of clicks, the creation needs to have a clickTag (check: Technical issues / clickTag).

Skyscraper is a flat form of advertisement, emitted in the additional column, usually being set on the right side of the webpage (next to the main content). Clicking in the Skyscraper results in the user being transferred to the creations target address.

Standard size: 160×600 px

Maximum weight: 50KB

On some of the WebPages the Skyscraper appears in a smaller form: 120x600px.

Skyscraper has a possibility to move (along with the webpage being scrolled). There's no need to prepare the creation in a different way. The Skyscraper is going to have a close button attached in a form of an X (size: 20x20px).

To measure the amount of clicks, the creation needs to have a clickTag (check: Technical issues / clickTag).

ExpandBillboard is an expanding form of advertisement, usually emitted centered in the upper part of the webpage. Clicking in the ExpandBillboard results in the user being transferred to the creations target address. After sliding the mouse cursor over the creation, the ExpandBillboard unfolds to full size covering part of the webpage. After sliding the mouse cursor off the creation, returns to standard size.

Standard size: 750×100 px → 750x300px (folded/expanded)
Maximum weight: 50KB.

ExpandBillboard can also appear in a form of a PushBillboard. Making of the creation doesn't differ. Broadcast of the advertisement on the webpage will result in a shift of the page content downwards instead of displaying the creation over it.

ExpandBillboard can also appear in a vertical form as an ExpandSkyscraper. Its basic measurements should be consistent with the size of the skyscraper, and destined (expanded) maximum 320x600px. ExpandSkyscraper can unfold leftwards or rightwards, depending on the place of harboring it on the webpage (in the right or left column respectively).

Creation should have the measurements equal with the size of the expanded form, although until expansion only the basic area is going to be shown.

To activate the expand option of the creation we need to define the following action ascribed to a button placed on the topmost layer:

on (rollOver) {
 getURL(_root.doexpand)
}

After sliding the mouse cursor off, the creation needs to hide itself, so the following code is necessary:

on (rollOut) {
 getURL(_root.dolittle)
}

To measure the amount of clicks, the creation needs to have a clickTag (check: Technical issues / clickTag)

ExpandCorner is an expanding form of advertisement, set in the top right corner of the webpage. Clicking in the ExpandCorner results in the user being transferred to the creations target address. After sliding the mouse cursor over the creation, the ExpandCorner unfolds to full size covering part of the webpage. After sliding the mouse cursor off the creation, it returns to standard size.

Standard size: 90×90 px → 750x550px (folded/expanded)
Maximum weight: 50KB.

Creation should have the measurements equal with the size of the expanded form, although until expansion only the basic area is going to be shown.

ExpandCorner is meant to look like a folded corner of a sheet of paper, which is to reveal the ad hidden „under the webpage” when the mouse cursor is moved over the creation.

To activate the expand option of the creation we need to define the following action ascribed to a button placed on the topmost layer:

on (rollOver) {
 getURL(_root.doexpand)
}

After sliding the mouse cursor off, the creation needs to hide itself, so the following code is necessary:

on (rollOut) {
 getURL(_root.dolittle)
}

The creation should have the close button (check: Technical issues / The Close Button) with the action defined as follow:

on (release) {
 getURL(_root.adclose)
}

To measure the amount of clicks, the creation needs to have a clickTag (check: Technical issues / clickTag).

Billboard FX is an expandable ad form, ususally emitted in top middle part of the web page. When started, this creative is expanded by default, has a closing button (like a cross), that enables users to close the ad (it returns then to standard billboard size). Closing the Billboard FX is a one-time operation - once closed, it can't be expanded again.

Standard ad sizes:

• Billboard FX: 750×100 px → 750x550px (total size/expanded)
• DoubleBillboard FX: 750×200 px → 750x550px (total size/expanded)
• Rectangle FX: 300×250 px → 500x500px (total size/expanded)

Max weight: 50KB.

Billboard FX may exist as well as DoubleBillboard FX, rectangle FX, skyscraper FX, etc.

The creative should be of the size equal to dimensions of the expanded form, in the beginning it will be displayed in such a way.

The folded version should encompass the area of 750x100px (respectively 750×200 px or 300×250 px) that is placed in the middle of the expanded version or at one of its corners or in the middle of its edges.

The creative should contain a well-defined close button (check: Technical issues / The Close Button) with the following code:

on (release) {
 getURL(_root.dolittle)
}

To measure the amount of clicks, the creation needs to have a clickTag (check: Technical issues / clickTag)

Toplayer is an advertisement form emitted on a layer over the webpage content. The emission time is 15 seconds. Toplayer needs to have a well-defined close button of a size that is not smaller than 20x20px.

Standard size: 750x550px
Maximum weight: 50KB

The close button in Toplayer should be an active layer (button) of a size that is not smaller than 20x20px. It should be easily distinguishable from the rest of the creation. The creation can be banned from broadcast for implementing any codes making it difficult for a user to close the Toplayer. All the area of the close button should trigger the following action:

 on (release) {
  getURL('javascript:onFinishedPlaying();');
}

After 15 seconds the creation should trigger the same getURL function.

The creation can have transparent areas. They should be nonclickable.

Sound and video are permissible in the creation. Harboring those elements needs to be consistent with the technical specification (check: Technical issues / Multimedia)

BrandMark is an advertisement form emitted on a layer over the webpage content, which resembles a popup window. Clicking in the BrandMark results in the user being transferred to the creations target address. BrandMark is required to have the following elements: the close, minimize and maximize buttons.

Standard size: 300x300px
Maximum weight: 50KB

BrandMark is required to have three buttons, resembling those of an open popup window - the close, minimize and maximize buttons. The close button needs to be well-defined. The creation cannot make it difficult for a user to click in it. The minimize button is used to fold the creation to a bar of a size about 40px. The maximize button brings the creation back to its original state. Minimize and maximize buttons can be displayed interchangeably, depending on a current status of the creation (folded/unfolded). For those buttons the specific actions are to be defined:

The close button:

on (release) {
  getURL('javascript:onFinishedPlaying();');
}

The minimize button:

on (release) {
  getURL('javascript:bm_min();');
}

The maximize button:

on (release) {
  getURL('javascript:bm_max();');
}

Sound and video are permissible in the creation. Harboring those elements needs to be consistent with the technical specification (check: Technical issues / Multimedia).

Interstitial is a full screen flash animation. Because of the technical limitations, Interstitial is not going to use all of the screen space but all available space inside of the browser window.

Standard size: 800x468px (it will stretch to fit the window)
Maximum weight: 50KB

Size of the Interstitial is going to be adjusted to fit the available space inside the browser window. It means keeping the original proportions of the creation and adding stripes of the same color on the edges of the creation (if necessary).

The creation should have a clickTag and a well-defined close button of a size not smaller than 30x30px with an action:

on (Release) {
  getURL('javascript:onFinishedPlaying()', '')
}

After 15 seconds the creation should trigger the same getURL function and completely stop playing all sounds and animation.

Wallpaper is a background of the webpage in high resolution. This advertisement form is nonclickable. There is a possibility to define a background color of the webpage in a way to supplement wallpaper. Wallpaper can change depending on user actions.

Standard measurements: 1024x768px or 1280x1024px
Maximum weight: 50KB
File format: JPG or PNG.

The Wallpaper in a form of screening is a merge of standard wallpaper with Billboard or DoubleBillboard in a way that the border between them is undistinguishable (Billboard fits the Wallpaper). The Billboard area of the creation is clickable.

Interactive surround, or dynamic screening, is a merge of many pictures of the wallpaper through the billboard reacting on the user actions (e.g. clicking or moving the mouse cursor over the specific element). When previously implemented in the Billboard the following action can be triggered any moment:

 getURL('javascript:swap_site_skin(1)', '');

Where „1” is any number from 1 to the number of delivered files with „skins”. Skin with the given number will be set as wallpaper.

Warning: Not all WebPages are prepared technically to run screening on their site.

AdCursor is an advertisement form displaying a small graphic file (logo) in close vicinity of the mouse cursor.

Standard measurement: 32x32px
Maximum weight: 5KB
Format: GIF, JPG or PNG